What is Writerflow?

Overview

Writerflow is an AI-powered approval orchestration platform built for marketing agencies. It replaces the email chaos of content approvals with a structured, trackable workflow — and helps you plan and draft the content in the first place.

Key Concepts

Documents are the content you need approved — blog posts, ad copy, social media content, or any text-based deliverable. Upload them to Writerflow and they become versioned, commentable, and approvable.

Approval Workflows define who needs to review and approve each document. You can set up multi-stage approvals where content passes through internal review before reaching the client, and save them as reusable templates.

Magic Links let your clients review and approve content without creating an account. They click a link, see the document, and can approve or request changes — zero friction.

Inline Comments allow reviewers to highlight specific text and leave contextual feedback directly on the document, rather than in a separate email thread.

AI Assistance helps you move faster — auto-fill content briefs, generate first drafts in your brand’s voice, and turn reviewer feedback into revisions. AI features are available on plans that include AI generation and draw from your monthly AI credits.

How It Works

1. Plan and brief your content on the calendar
2. Upload or generate a draft in Writerflow
3. Set up the approval workflow (who reviews, in what order)
4. Share a magic link with your reviewers
5. Track approvals, comments, and revisions in one place
6. Get approved — or iterate on feedback until the content is right