The right people review
in the right order
Define approval stages. Assign reviewers. Stage 2 doesn't start until Stage 1 fully approves. No more CC'ing five people and hoping they respond in order. No more clients seeing work before your team has reviewed it.
Start Free TrialStructured approval stages,
automatic progression
Set up your workflow once. Writerflow handles the rest — notifying the right reviewers at the right time.
Define your stages
Create as many approval stages as your workflow requires. Common patterns: internal review, client review, final sign-off. Or build something entirely custom for your agency's process.
Assign reviewers to each stage
Add one or multiple reviewers per stage. Internal team members get notified in-app. External clients receive a magic link — no account needed. Set whether all reviewers or just one must approve.
Stage 2 · Account Manager
Automatic stage progression
When all Stage 1 reviewers approve, Stage 2 reviewers are automatically notified. No manual handoffs, no "Hey, can you take a look at this?" follow-ups. The workflow moves itself forward.
Track progress in real time
See exactly where every document stands across all stages. Which reviewers have responded, who's pending, and where bottlenecks are forming — all at a glance from your dashboard.
CC'ing everyone doesn't scale
Most agencies "manage" approvals by CC'ing a list of people and hoping they respond in the right order. It doesn't work. Clients see unfinished drafts. Stakeholders give conflicting feedback on different versions. And when something goes wrong, nobody knows who approved what.
Without stage gating
- Client sees unreviewed first draft — loses confidence in your agency
- Legal reviews before brand team, catches issues already addressed
- 5 people give conflicting feedback on different versions simultaneously
- No one knows if the content is actually approved or just "sort of" approved
With multi-stage approvals
- Client only sees polished, internally-approved work
- Each reviewer gets notified at exactly the right time
- Everyone reviews the same version with full context of prior feedback
- Clear, timestamped approval record at every stage
Agencies that implement structured approval workflows report significantly less time spent chasing approvals and significantly fewer client disputes over content decisions.
Approval workflows built for
how agencies actually work
Unlimited stages
Two stages or ten — build the approval workflow that matches your process. Every agency is different.
Stage gating
Later stages are locked until earlier stages fully approve. Clients never see unreviewed work.
Sequential notifications
Reviewers are notified only when it's their turn. No premature reviews, no confusion about timing.
Multiple reviewers per stage
Require all reviewers to approve, or allow any single reviewer to advance the stage — configurable per stage.
Revision loops
When a reviewer requests changes, the workflow loops back. Upload a revised version and re-submit for the same stage.
Dashboard visibility
See every document's approval status at a glance. Filter by stage, reviewer, or status to find bottlenecks fast.
Stop CC'ing everyone and hoping for the best
Multi-stage approval workflows ensure the right people review in the right order, every time.
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