Multi-Stage Approvals

The right people see the work in the right order

Set the review order once. Each reviewer is notified when it’s their turn. The next reviewer doesn’t see it until the previous one says yes. No more CC’ing five people and hoping they respond in order. No more clients seeing work before your team has reviewed it.

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Writerflow document panel showing reviewers in sequence and the version under review

How It Works

In order. Automatically.

Set the review order once. Writerflow handles the hand-offs — notifying the right reviewers at the right time.

Set the review order

Add the people who need to say yes — in the order they need to say it. Common patterns: internal review, client review, final sign-off. Or build something entirely custom for how your agency runs.

Stage 1Copywriter Review

Stage 2Account Manager

Stage 3Client Approval

Assign reviewers to each stage

Add one or multiple reviewers per stage. Internal team members get notified in-app. External clients receive a magic link — no account needed. Set whether all reviewers or just one must approve.

Stage 2 · Account Manager

Sarah ChenRequired

Mike JohnsonRequired

Automatic stage progression

When all Stage 1 reviewers approve, Stage 2 reviewers are automatically notified. No manual handoffs, no "Hey, can you take a look at this?" follow-ups. The next reviewer sees the work without you sending a single follow-up email.

Stage 1 Complete

Notifying Stage 2

Stage 3 Locked

Track progress in real time

See exactly where every document stands across all stages. Which reviewers have responded, who's pending, and where bottlenecks are forming — all at a glance from your dashboard.

Q1 Campaign BriefStage 2 of 3

InternalClientFinal

Why It Matters

CC’ing everyone doesn’t scale

Most agencies “manage” approvals by CC’ing a list of people and hoping they respond in the right order. It doesn’t work. Clients see unfinished drafts. Stakeholders give conflicting feedback on different versions. And when something goes wrong, nobody knows who approved what.

Without stage gating

Client sees unreviewed first draft — loses confidence in your agency
Legal reviews before brand team, catches issues already addressed
5 people give conflicting feedback on different versions simultaneously
No one knows if the content is actually approved or just "sort of" approved

With reviewers in order

Client only sees polished, internally-approved work
Each reviewer gets notified at exactly the right time
Everyone reviews the same version with full context of prior feedback
Clear, timestamped approval record at every stage

Agencies that anchor every approval to a specific version report significantly less time spent chasing approvals and significantly fewer client disputes over content decisions.

Key Capabilities

Built for how agencies actually run client content

As many reviewers as you need

Two in the loop or ten — match the order to how your clients actually buy. Every agency is different.

Right order, every time

The next reviewer doesn’t see the work until the previous one says yes. Clients never see the version before your team says it’s ready.

Sequential notifications

Reviewers are notified only when it’s their turn. No premature reviews, no confusion about timing.

Multiple reviewers per stage

Require all reviewers to approve, or allow any single reviewer to advance the stage — configurable per stage.

Revision loops

When a reviewer requests changes, it loops back to the same reviewer. Upload a new version and they see it next.

Dashboard visibility

See every document’s approval status at a glance. Filter by stage, reviewer, or status to find bottlenecks fast.

Stop CC’ing everyone and hoping for the best

The right people review in the right order, every time.

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14-day free trial — no credit card required