Platform Features

Plan to approved handoff, one place

Content calendar, briefs, creation or upload, internal review, magic-link client sign-off, inline comments, and version history — the connected workflow agencies use to prepare client content for release.

AI Assistant

Meet Flo

Drafts, revisions, and a pre-review check. Sign-off stays human

Flo builds the brief, writes a first draft in the brand voice you've set for that client, reworks passages in the editor, and checks drafts against your team's review checklist before a reviewer sees them. Flo doesn't have an approve button.

A full content brief from a rough ask

First drafts grounded in the client's brand voice

In-editor revisions with keep-or-undo on every proposal

AI Review pre-check against your team's checklist

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Content Planning

Content Calendar & Briefs

Start each piece with its purpose and customer voice

Plan recurring written client work on one calendar. Create structured briefs with audience, customer voice, sources, and format requirements, then carry that context into creation, review, and handoff.

Month view with drag-and-drop scheduling

Structured briefs with audience, tone, and keywords

Ideas backlog for content that is not yet scheduled

Mobile access to the content calendar

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Client Decision Surface

Magic Link Reviews

One focused place for the client to review and decide

Invite a client to read the submitted version, comment, approve, or request changes without joining the agency workspace. Your agency keeps its working context while the client gets one clear place to respond.

No account creation required

Full inline commenting and approval

Time-limited, secure links

One clear place for clients to review and respond

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Right Reviewers, Right Order

Right reviewers, right order

The right people review in the right order

Set the review order — internal, then client, then sign-off. Each reviewer is notified only when it's their turn. The next reviewer doesn't see it until the previous one says yes. Full visibility at every step.

Sequential review order

Automatic reviewer notifications

Multiple reviewers per step

Real-time progress tracking

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Contextual Feedback

Inline Comments

Feedback on the content, not in a separate email

Comment on specific text, not in a separate email thread. Thread discussions. Resolve comments when addressed. Everything in context — no more "which paragraph are you talking about?"

Text-anchored comments

Threaded discussions

Resolve and track status

Works with magic link reviewers

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Decision Continuity

Decision Record

Keep the named decision connected to the version

Review activity records the named reviewer, action or decision, timestamp, and submitted version available in Writerflow. Carry that context into the approved handoff.

Automatic activity logging

Complete version history

Named decisions tied to submitted versions

Exportable audit reports (CSV/JSON)

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Version History

Version Control

Track what changed between submitted versions

Keep a revision history, compare versions, label meaningful states, and restore an earlier version when needed. The decision record identifies the submitted version the reviewer saw.

Revision timeline

One-click diff between any versions

Version labels and restore

Submitted-version decision reference

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Right Reviewers, Right Order

The approval, anchored to the version

Clear decisions, not email threads

Simple, clear approval states: Draft, In Review, Approved, Changes Requested. Binary decisions — approve or request changes. When changes come back, the same reviewer sees the new version. The document owner decides when to publish.

Clear approval states

Binary approve/request changes decisions

Changes come back to the same reviewer

Full approval history and tracking

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Deadline Enforcement

Review Deadlines

Stop chasing, start shipping

Set due dates for reviews, track what is overdue, and send reminders. Use due dates to make the next action visible; the named final client decision remains explicit.

Per-reviewer deadlines

Automated email reminders

Explicit named final decision

Overdue tracking dashboard

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Smart Alerts