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Meet Flo

Flo catches the obvious misses. The sign-off stays human.

Flo is the assistant inside Writerflow. It builds the brief, writes a first draft in the brand voice you've set for that client, reworks passages when you ask, and checks the draft against your team's review checklist before a reviewer spends time on it. Sign-off stays a human action: Flo doesn't have an approve button.

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Writerflow editor with Flo open: four AI Review findings listed, the clarity finding expanded to show the original sentence struck through above Flo's proposed rewrite, with Apply and Dismiss

How It Works

From rough ask to sign-off-ready

Flo works inside the same piece your team and client already share — the brief, the brand voice, the draft, and the review all live in one place.

1

A brief, built with you

Hand Flo a rough ask and it builds a full content brief, then expands it with the specifics a writer needs — audience, goal, key messages, tone — so the piece starts with direction instead of a blank page.

Ask“Blog post on the spring launch”
BriefAudience · Goal · Key messages · Tone
2

A first draft in your client's voice

From that brief, Flo can write a first draft grounded in the brand voice you've set for that client in the Brand Hub. The brief and the voice are already attached to the piece, so there's nothing to re-paste into a separate chat window.

BriefBrand voiceDraft
3

Revise it by talking to Flo

When a revision comes back, chat with Flo right in the editor to track down the passage in question, rework a section, or get an answer about the draft. Every proposal lands as a suggestion your writer applies or undoes. Flo doesn't change the document until a person accepts the proposal.

Flo's chat panel in the Writerflow editor after a rework request, showing the proposed replacement below the struck-through original with Apply, Apply and tweak, and Undo
4

A check before your reviewer sees it

AI Review checks the draft against your team's review checklist — the one you write, in your settings — before it reaches a reviewer. The obvious misses are flagged for the writer to fix first, so review starts at judgment instead of cleanup.

Flo's AI Review results in Writerflow: four findings including an unsupported statistic, with the selected finding showing the quoted sentence and options to add a placeholder or mark it handled

Why It Matters

An assistant outside the workflow can't carry the work around the draft

Generation tools made drafts cheap. What they didn't touch is everything around the draft: the brief that shaped it, the voice it has to hold, the feedback it has to answer, and the review it still has to pass. When the assistant lives outside the workflow, your team carries all of that back and forth by hand.

Assistant outside the workflow

  • The brief and brand voice live outside the assistant, re-pasted into a chat window by hand for each piece
  • Drafts reach review without a first pass against the team's checklist
  • The review checklist lives outside the tool where the draft is, so running it is a separate manual step
  • More volume reaches the same human review step

Flo, inside the workflow

  • The brief, brand voice, draft, and review live on the same piece. Flo works from what's already there
  • Drafts are checked against your team's own checklist before a reviewer opens them
  • Every Flo proposal is applied or undone by a person. Nothing auto-commits
  • The client decision and approved handoff stay where they were: with your humans

Key Capabilities

Help from the brief to the pre-review check. The call stays yours.

No approve button

Sign-off is a human action in Writerflow. Flo has no approve action to press, and the named client decision stays with people.

Your checklist, not ours

AI Review checks drafts against the review checklist your team writes in settings. The same checklist runs on each piece before review.

Brand voice per client

Set a brand voice for each client in the Brand Hub and Flo drafts with it. The voice travels with the piece, not with whoever is writing.

Works in plain language

Ask for what you want the way you'd ask a teammate: find this, rework that, what does this section say?

Apply or undo, every time

Every proposal lands as a highlighted suggestion. Your writer applies it, tweaks it, or undoes it. Flo doesn't commit a change itself.

On every plan, including Free

AI credits are included on every plan, including Free. Current allowances are on the pricing page.

Try Flo on the next piece headed for review

The brief, the voice, the draft, and the check — in the same place your client already signs off.

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