Content Planning

Content calendar for agencies — from brief to published.

Built for agencies running client content across multiple accounts. Schedule content, create detailed briefs, assign writers, and push every piece into the approval workflow automatically.

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Writerflow content calendar with scheduled content across multiple clients

The Problem

You plan content in one tool
and approve it in another.

Your calendar says "blog post due Thursday." But nobody briefed the writer. Status lives in a spreadsheet, Slack, and email — accurate in none of them. Ideas from last month's brainstorm? Buried in a thread nobody can find.

Writers guess because nobody briefed them

Monday meetings exist to rebuild a picture of reality

Great ideas die in Slack threads

Without Writerflow

Content tracker spreadsheet (outdated Tuesday)

"Write a blog post about SEO" (the entire brief)

3 revision rounds because first draft missed the mark

With Writerflow

Visual calendar with live status across all clients

Structured brief: audience, tone, keywords, word count

First draft nails it → straight to approval

Key Capabilities

Plan it. Brief it.
Approve it.

Visual month calendar

Every client, every piece, one view. Color-coded by status. Drag and drop to reschedule. Switch to table view for density.

Structured briefs

Define audience, tone, keywords, word count, and format requirements — everything a writer needs before they start.

Ideas backlog

Capture ideas before they disappear. Drag them onto the calendar when they are ready. No more losing ideas in Slack.

Writer assignment

Assign a writer and deadline to every brief. Writers get notified with the complete brief attached. No ambiguity.

Status filtering

Filter by status, content type, or writer. See what is in review, what is approved, what is overdue — across every client.

Full mobile experience

Check the calendar, read briefs, approve content — all from your phone. Two taps to approve. No laptop required.

Writerflow content calendar with ideas backlog panel open

Built for Your Role

Visibility for leaders. Clarity for creatives.
Sanity for ops.

Agency Leaders

Know what is publishing this week without asking anyone. One calendar, every client, every status.

Creative Directors

Brief writers properly so the first draft doesn't miss. Structured briefs give writers clarity before they start.

Operations

Replace the spreadsheet that is always outdated. Live status across every client, updated automatically.

Plan content that actually gets approved.

Content calendar, structured briefs, multi-stage approvals, and mobile — all in one workflow.