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Content workflow software for agencies

Move client content from brief to approved handoff.

Writerflow keeps the brief, brand voice, drafts, feedback, and client approval connected. Your client reviews one clear version, and your team hands off the version they approved.

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Free trial: 14 days. No credit card required. Your content — and your clients' — is not used to train AI models.

What is Writerflow?

Content workflow software for agencies.

Writerflow is content workflow software for agencies: keep the brief, customer voice, revisions, client decision, and approved handoff connected around each piece of written content. Your agency keeps the full content context. Your client gets one clear place to review and decide.

The Problem

When the work is scattered, your team has to piece it back together.

The brief may sit in one tool, revisions in another, and client approval in a message thread. Before the work can move forward, someone has to recover what changed, which version was approved, and what happens next.

The context has to be pieced together

The team has to recover the purpose, brand voice, latest revision, and decision before the work can move forward.

Approval points to the wrong draft

Feedback and approval can refer to different drafts when the review conversation and submitted version live apart.

Handoff starts with unanswered questions

The approved version can move downstream without the named decision, timestamp, and context that explain what should move.

If your current process already keeps this clear, keep it. If it does not, start with one recent piece of client content.

The visibility gap

Every piece in flight. Who's holding it. How long it's been there.

Built for agencies running client content across multiple accounts — from brief to approved handoff.

In flight today

4 awaiting · 1 past SLA

  • Due today, at risk:

    Funding announcement

    Vertex Health · Client legal · counsel

    Embargo 6:00am ET6h
  • Past SLA:

    Q3 product launch

    Northwind · Client comms lead

    Past SLA3d 4h
  • In review:

    Brand refresh — blog

    Acme Co · Your editor

    1d 2h
  • In review:

    Case study

    BrightPath · Account lead review

    4h
  • Approved:

    May newsletter

    Halcyon · Approved

    Locked v3—

Stylized example of the in-flight board — actual content varies by your workspace.

Meet Flo

Flo catches the obvious misses. The sign-off stays human.

Flo is the assistant inside Writerflow. It preps each piece for review, so the team's time goes to the decision. Flo doesn't have an approve button.

A check before your reviewer sees it

AI Review checks the draft against your team's review checklist before it reaches a reviewer, so review starts at judgment instead of cleanup.

Answers from the draft itself

When a revision comes back, chat with Flo right in the editor to track down the passage in question, rework a section, or get an answer about the draft, without pulling a teammate off another job to explain it.

Drafting help, when your team wants it

Hand Flo a rough ask and it builds a full content brief; from there it can draft in the brand voice you've set for that client.

Try Flo on the next piece headed for review.

AI credits are included on every plan, including Free. See how Flo works

No Client Logins

Your client gets one focused place
to review and decide.

Send a time-limited magic link. The invited reviewer can view the submitted draft, comment, approve, or request changes without joining the agency workspace.

1 · Email

From: Taylor at BrightSpark Agency

Launch announcement — ready for your review

Hi Sam — the release is ready for your sign-off. Approve and it routes straight to your legal team. One link, no signup.

Review draft

No account needed · sign-off before the 6:00am ET embargo

2 · In browser

app.writerflow.com/review/9f••••

Launch Announcement — v2

Draft · awaiting your approval

Today we're announcing our biggest update yet — what's new, why it matters, and what customers should do next…

Approve
Request changes
Embargo today 6:00am ET · 5h 40m left
You · CommsLena Cole · Counsel

Reviewing as Sam Reyes · Comms lead · no account · on record

Stylized example of what a client receives — actual content varies by your settings.

Reviewer access is always free — your client pays nothing, ever. Links are time-limited and revocable.

See how magic-link client review works

Built for Complex Reviews

The right people see the work
in the right order

Set the order of reviewers once, and Writerflow notifies each one in turn. Stage two doesn't start until stage one has approved, so there's no more CC'ing five people and hoping they respond in the right order.

See how this compares to email approvals
Writerflow review-order editor — three reviewers in sequence, with rules for when each one is needed

Set the review order

Add the people who need to say yes — in the order they need to say it

Sequential notifications

Reviewers notified only when it's their turn

Right order, every time

The next reviewer doesn't see it until the previous one says yes

Full visibility

See exactly where every document stands at every step

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Content Planning

Approval starts before
a single word is written.

The Writerflow content calendar connects planning to approval. Schedule content, create detailed briefs, and assign writers; every piece flows into the review queue automatically, without a single hand-off email.

Visual content calendar

Every client's content on one calendar, with drag-and-drop scheduling and filters by status, type, or writer.

Structured briefs

Define audience, tone, keywords, and format requirements in a structured brief. Writers get clarity before they start.

Full mobile experience

Review the calendar, read briefs, and approve content from your phone in two taps. No laptop required.

Writerflow content calendar showing scheduled content across a month, color-coded by type and status
Explore the content calendar for agencies

How It Works

The whole loop, from plan to approved handoff

Plan, brief, create, review, sign off, then prepare or hand off the approved version.

  1. 1. Plan

    Set the work and client context.

  2. 2. Brief

    Writers get audience, tone, and format up front.

  3. 3. Create/Upload

    Bring the written work into the workflow.

  4. 4. Internal Review

    Resolve the work before the client sees it.

  5. 5. Client Sign-off

    The named client decision is on record.

  6. 6. Prepare/Handoff

    Prepare or hand off the approved version.

Inline feedback

Feedback attached to the exact words

Reviewers highlight the line and comment right there — so there's no “third paragraph, second sentence” guessing, and nothing gets lost in an email thread.

How inline comments work
Writerflow document viewer with an inline comment anchored to a specific sentence

Built for agencies like yours. Try it free.

Keep decisions from disappearing across email, Slack, and Google Docs — whether you run a PR & comms shop or a marketing agency.

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14-day free trial. No credit card required.

Clear approval and handoff

Know which version the client approved
when the work moves on.

Writerflow keeps the reviewer, approval, time, and submitted version together so your team can hand off the right approved version.

Launch Announcement

Approval record

app.writerflow.com/review/9f••••
  1. Sam Reyesapprovedv3Locked
  2. Sam Reyesrequested changesv2 → v3
  3. Sam Reyesviewed via magic linkv2
  4. Mike Johnsonsubmitted for reviewv2

Stylized example of an approval record — actual content varies by your workflow.

Audit trail

Review activity records the invited reviewer a link was issued to, the action, timestamp, and submitted version available in Writerflow. A review link is an access credential, not identity verification.

Version history

Compare revisions side-by-side, or restore an earlier version.

Export & ownership

Your content stays yours — export anytime, no lock-in.

Security

Encrypted in transit and at rest, with role-based access.

FAQ

Frequently asked questions

Everything you need to know about Writerflow

Writerflow is content workflow software for agencies. It keeps the brief, customer voice, written content, revisions, client approval, and final handoff connected for each piece of client work.

Bring one client-content workflow into Writerflow.

Get feedback on how the work moves today and, if Writerflow makes sense, help setting it up with you.

Get set up with the founder