Contextual Feedback

Feedback on the content. Not in a separate email.

Comment directly on specific text, sentences, or paragraphs. Thread discussions. Resolve comments when addressed. Every piece of feedback stays attached to the content it references — no more “which paragraph are you talking about?”

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Writerflow document viewer with inline comments panel showing threaded discussions

How It Works

Feedback that stays in context

Select text, leave a comment, start a discussion. It’s that simple.

Highlight and comment

Select any text in the document. A comment box appears right next to the selection. Type your feedback — it's anchored to the exact passage you highlighted.

Our Q1 campaign delivered exceptional results across all channels with a 23% increase in engagement.

Jane Davis

Can we be more specific? Which channels performed best?

Discuss in threads

Reply to comments to start a thread. Ask clarifying questions, propose alternatives, or share context. The full conversation stays attached to the original text.

Jane

Can we add the ROI numbers here?

Sarah

Good idea — I'll add the 312% ROI from email.

Resolve when done

Once feedback has been addressed, mark the comment as resolved. Resolved comments collapse but remain accessible — you can always see what was discussed and how it was resolved.

Resolved

Added ROI numbers per channel

Resolved

Updated headline copy

Open

Review closing paragraph tone

Why It Matters

Email feedback is where context goes to die

When clients send feedback by email, you lose context immediately. “The third paragraph needs work” — which version? “Change the headline” — which headline? “I mentioned this last week” — buried in a 47-email thread. Inline comments eliminate this entirely.

Scattered feedback costs real money

When feedback lives in email, Slack, text messages, and voicemails, your team spends hours consolidating it before they can even start revisions. That's billable time burned on logistics, not creative work.

Ambiguous feedback causes rework

"Make it pop more." Without context, your team guesses what the client means. They guess wrong. The client gets frustrated. You do the work twice.

Precise feedback means faster turnaround

When a comment is anchored to the exact text it references, there's no ambiguity. Your team knows exactly what to change, why, and where. First revision accuracy goes up dramatically.

Email Feedback

From: jane@client.com

"The intro needs to be stronger. Also can you change the thing we discussed on the call?"

From: jane@client.com (2 hours later)

"Actually I was looking at the wrong version. Ignore my last email about the intro."

From: bob@client.com

"Looks good to me" (replying to v1, not v3)

Inline Comments

Our innovative approach to digital marketing has transformed how brands connect with their audiences...

Jane Davison "innovative approach"

Too vague — can we reference the specific campaign methodology here? Something like "our data-driven content strategy"

Key Capabilities

Comments that actually move work forward

Text-anchored comments

Select any text to attach a comment. Feedback is always tied to the exact content it references — no ambiguity.

Threaded discussions

Reply to any comment to start a thread. Ask questions, propose alternatives, and reach alignment without switching tools.

Resolve and track

Mark comments resolved when addressed. See at a glance how many comments are open vs. resolved across the document.

Works with magic links

Clients using magic links get the same inline commenting experience — no account needed to leave contextual feedback.

Filter by status

View active comments or switch to resolved. See at a glance how much feedback is still outstanding across the document.

Keep every piece of feedback where it belongs

Inline comments replace scattered email threads with precise, contextual feedback that moves work forward.

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